Troopod x Billion-Dollar House of Brands

TrooPerformance: Performance and Conversion Impact

A billion-dollar house of brands was running a Shopify storefront scoring 31 on mobile, slow enough to frustrate shoppers and hold back conversion. Here's what changed after TrooPerformance.

Site speed

Every page type got dramatically faster

Measured with Lighthouse on mobile across 113 URLs, before and after the rebuild.

Performance Score

31.4→60.6

+93%

Speed Index

19.0s→8.5s

-55%

See the breakdown by page type

Page type	Performance, before	Performance, after	Speed Index, before	Speed Index, after
Home	30.0	52.0	17.2s	9.5s
Product	30.5	60.6	19.8s	9.1s
Collection	31.3	57.5	19.2s	8.8s
Blog	33.1	59.9	19.4s	8.2s

Audited June 12, 2026, Lighthouse 13.3.0, Moto G Power emulation with 4x CPU slowdown and slow 4G, matching Google's standard mobile testing conditions.

Conversion impact

TrooPerformance lifted site conversion by 19%

Site-wide conversion rate, before → after

1.51%→1.79%

+19%

The work

What TrooPerformance changed

Built a custom interaction-gating engine that holds non-critical scripts (tag manager, email/SMS, reviews, loyalty, session recording) until the first user interaction, freeing the main thread for first paint
Made non-critical CSS non-render-blocking and stripped a legacy slider/lightbox bundle that loaded up front
Overhauled images site-wide with responsive sizing and compression, cutting Largest Contentful Paint
Fixed an A/B testing app that was loading twice and hiding the whole page until it resolved, and removed the duplicate firing through the tag manager
Built a custom on/off switch so that app's script loads only while an experiment is live, not on every page load

All of it built on a duplicate theme and swapped live with zero downtime.

Why TrooPerformance

Fast enough to matter, at scale

The TrooPerformance Agent, our proprietary commerce AI, does the heavy lifting, with expert QA on every change
Max 48 hours for work that takes most a month
Runs across 500 to 1,000+ URLs without quality slipping

What you get

A faster storefront that converts better: site-wide conversion up 19%, on the back of a 93% higher performance score and a 55% faster Speed Index.

Plus a before-and-after speed report and a full app audit mapping which tools to cut, consolidate, or move server-side.

Speed up your site in 48 hrs →